It is not only are students who are worried about their online identity, companies also put an importance on their online identity but for different reasons. It is crucial for companies to keep their online identity up to date as a company evolves. "How to Effectively Rebrand Your Social Media Profiles" is an article that discusses the appropriate steps that are necessary to take, should a company decide their online profile needs to be rebranded. Like any individual, a company can use various social media sites to create an online presence, such as Facebook, Youtube, Twitter and LinkedIn. Clearly communicating the company and changes that are being made is essential to ensure current customers remain loyal and new customers become attracted to the company. With people spending an increasing amount of time on the Internet it becomes more important for companies to use this platform to reach and communicate with its' customers. Read the article and learn about the three steps of rebranding a company's online profile.
http://www.socialmediaexaminer.com/rebrand-your-social-media-profiles/?utm_source=twitterfeed&utm_medium=linkedin
It seems simple to us, for a company to continuously update their social media pages, as well as their website, but many companies have yet to keep up with the times. As we discussed in a previous blog post- how companies may be curious and skeptical as to why the future employee does not have an online presence, I am the same way in regards to companies. If a company doesn't have an updated online presence including social media sites, and/or website, I am skeptical whether or not their product is one that I should truly be purchasing. Companies should definitely update their social media pages regularly to attract more consumers and continue to connect with current ones.
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