When many individuals think of an online identity,
they associate it with its negative aspects. However, as we discussed in class,
an online identity can prove to be very important for oneself and one's
business.
A successful online identity can promote oneself or an organization, and
can prove to be helpful when trying to find a job or making connections. It is
possible that a potential employer could do a simple Google or Facebook search,
and their hope is to find positive articles as opposed to negativity (for
example: slandering, use of illegal substances).
On the other hand, there are many instances where a potential employer has
become suspicious that the individual did not have an online identity. It posed
questions like: “Why don’t they have Facebook?” “What are they hiding?”
Therefore, when applying for a job (and on a regular basis), don’t
necessarily change your name on Facebook to become “invisible.” Rather,
maintain a positive online identity, by avoiding posting anything
inappropriate.
The following article reiterates the points discussed about the importance of having an online identity. The article also discusses the ways you can use your online identity to market yourself better. One of the points in is using your real name, which Jade also touched on about not changing your name as employers may wonder why you don't want to be seen. There are many advantages of using your name is you build a positive online identity, therefore you should always use your real name. Another reason having an online identity is important is because you can develop an online portfolio, giving employers and headhunters a simple way to access your work and achievements. Lastly, the article discusses how you must engage online in ways that will benefit your professional life. This article is definitely a necessary read for everyone working on creating a more positive online identity.
ReplyDeletehttp://www.businessinsider.com/3-ways-to-strengthen-your-online-presence-and-say-goodbye-to-unemployment-2012-11